Ella Yang
OPen
Client:
@home

@home

Client

@home

Year

2023

Location

Toronto, Canada

Scope of Work

Brand Identity • Packaging Design • Art Direction

@Home is a personal branding and packaging project exploring the connection between cats, comfort, and the feeling of being at home. Built around a playful cat character, the concept brings together three themed experiences—Sleep, Garden, and Bake—each with its own visual identity and atmosphere. The project was an opportunity to experiment with logo and typeface design, brand identity, structural packaging, and hands-on prototyping. From building physical mockups to Photoshop compositing and product photography, I explored how playful visuals and thoughtful packaging could bring the @Home concept to life.

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Ella Yang

AIGA Members Gallery x4

2022