Client
@home
Year
2023
Location
Toronto, Canada
Scope of Work
Brand Identity • Packaging Design • Art Direction
@Home is a personal branding and packaging project exploring the connection between cats, comfort, and the feeling of being at home. Built around a playful cat character, the concept brings together three themed experiences—Sleep, Garden, and Bake—each with its own visual identity and atmosphere. The project was an opportunity to experiment with logo and typeface design, brand identity, structural packaging, and hands-on prototyping. From building physical mockups to Photoshop compositing and product photography, I explored how playful visuals and thoughtful packaging could bring the @Home concept to life.
AIGA Members Gallery x4
2022